About Me
Most businesses have more data than they can act on. The gap is not the data — it is the analyst who can translate it into a decision someone will actually make.
Business Analyst and Data Analyst with 2+ years of commercial experience across B2B technology consulting, financial data analysis, and operational analytics. Proven track record of building forecasting models (MAPE <0.2%), NLP classification pipelines (94% accuracy), and Power BI dashboards actively used by UK and US clients. MSc graduate in Business Analytics and Decision Science, University of Leeds. GitHub-verified contributor to a live AI product with 2 merged pull requests and 0 regressions across 8 test scenarios.
Background is deliberately cross-functional — end-to-end client delivery at a B2B tech consultancy covering requirements gathering, Agile delivery, and MI reporting to senior stakeholders, alongside high-pressure operational management in a £1.5k/hr revenue environment. Both taught the same lesson: the analysis only matters if the person receiving it can act on it.
What I'm Doing
SQL & Data Analysis
Extract, manipulate and analyse data from relational databases — segmentation models, quality checks, trend identification, and actionable insights delivered to senior stakeholders.
Forecasting & Time Series
ARIMA/ETS models achieving MAPE <0.2% — AIC/BIC model selection, residual diagnostics, backtesting, and stakeholder-ready reporting in R and Power BI.
NLP & Machine Learning
Classification pipelines hitting 94% accuracy — TF-IDF vectorisation, SVM classifiers, sentiment analysis using NLTK and TextBlob, with governance documentation for responsible use.
Business Analysis & Requirements
Requirements elicitation across 15+ stakeholder sessions, user stories with acceptance criteria, As-Is/To-Be process maps, and Agile delivery from discovery through to post-go-live support.
Dashboards & Storytelling
Power BI and R (ggplot2, dplyr) dashboards designed for non-technical audiences — reduced time-to-insight from 2 days to same-day for senior client reporting cycles.
AI & Production Contributions
Fixed 3 critical defects in a live AI shopping agent serving 6 Australian retailers — 2 pull requests merged with 0 regressions across 8 test scenarios. Official GitHub contributor.